So in awe of this video, guess I've been waiting for it as I was able to witness the early seeds of the collaboration between Matt & Syd for our doc "The World Is Yours". When I caught up with Syd again, four months later I told her her assertiveness imressed me, even though she denies being anything else than passive (and persistent). I guess I'm still in impressed by the assertiveness of a 19 year old kid.

Proof you can be one of the most talked about band and still be creative nearly every day of the week. This BBC version of Sandwitches is plain hilarious as Tyler & Hodgy change their lyrics and jack up their style, a far cry from the now infamous performance on The Late Night Jimmy Fallon Show. Check out the body moves at the end.

And here's their other BBC performance of Analog. Both those singles are on Tyler, The Creator's latest album Goblin which I suggest you cop because as far as hip-hop music.. it's here to stay.

Second part of the Diddy intronisation... Odd Future "the future of the music industry" storming on stage, watch how Diddy hands the mic over, and the now infamous episode of Tyler getting hit by a bottle and demanding the culprit to hand himself over to the wolves (OFWGKTA). And please admire this front row point of view footage, I feel like I was able to capture the action quite clearly. 

The young misfit (aka goblin)  of a new hip-hop generation has struck again: Tyler The Creator aka @fuckTyler aka the de factor leader of oddFuture also known as OFWGKTA (Odd Future Wolf Gang Kill Them All), making waves accross the media (Rolling Stones Mag, Pitchfork, Guardian, Le Monde, NYTimes) with barely a year existence but some very creative Internet presence.

Tyler's originality (and personnality) is plain to see and the ambience OFWGKTA projects  is at odds from the elder generation's (props to Tyler's anti-sneaker head stance). Think Sex Pistols, Punk of Hip-Hop, and a young group of angst-driven disruptors with a very savvy media approach. Only caution to the tale, like the Sex Pistols with McLaren they are danger of being commodified a little too early without having fully developped. They may have already signed to Def Jam . Oh and watch out for Tyler on the Jimmy Fallon show jamming with the Roots!

This video is a great. The 1st 5 seconds tell it all. Props to Tyler & the gang for keeping us on our toes.

Correction: Tyler The Creator did not sign with Def Jam, he is way too clever thank God but with XL the British label who launched Dizzee Rascal, The Prodigy, Adele.. Game changers in the making

While it may take a while before we feature OddFuture because dixit Tyler "i hate being under that westcoast hip hop La thing, that shit is corny to me." I ain't mad at him, I thought I'd share this skate video because..... it's really really good.