He really stepped it up a notch style-wise. The Harlem influcences are in full swing. 

The video is inspirred by ASAP's five favorite movies: Scarface, Belly, Enter The Dragon, The Warriors, & Willy Wonka & The Chocolate Factory. 

Track produced by Clams Casino (shoutout Lil B).

I'm posting this at the risk of turning into Pitchfork where it premiered, it has nothing to do with urban music or El Aye, but it has to do with my homecountry and it's... to my French ears... a love at first sight that I wanted to share. Amazing video. Pepitos in France are a little the equivalent of Oreo biscuits, so the title of the song goes something like blue Oreo...

When gangsta Chicago meets one of Cali's most reknown beat-maker, it happens here in El-Ay...

Yup Pac Dic are ususally ahead of the game when it comes to videos. This one seems like it has nothing special but it's a cool ass video all the same ( you get to see Like's new hairstyle, some of the crew Daryl, Swiff D, tatts, no girls, etc) Them foreal. Grown Kid Syndrome dropping soon!?

The young misfit (aka goblin)  of a new hip-hop generation has struck again: Tyler The Creator aka @fuckTyler aka the de factor leader of oddFuture also known as OFWGKTA (Odd Future Wolf Gang Kill Them All), making waves accross the media (Rolling Stones Mag, Pitchfork, Guardian, Le Monde, NYTimes) with barely a year existence but some very creative Internet presence.

Tyler's originality (and personnality) is plain to see and the ambience OFWGKTA projects  is at odds from the elder generation's (props to Tyler's anti-sneaker head stance). Think Sex Pistols, Punk of Hip-Hop, and a young group of angst-driven disruptors with a very savvy media approach. Only caution to the tale, like the Sex Pistols with McLaren they are danger of being commodified a little too early without having fully developped. They may have already signed to Def Jam . Oh and watch out for Tyler on the Jimmy Fallon show jamming with the Roots!

This video is a great. The 1st 5 seconds tell it all. Props to Tyler & the gang for keeping us on our toes.

Correction: Tyler The Creator did not sign with Def Jam, he is way too clever thank God but with XL the British label who launched Dizzee Rascal, The Prodigy, Adele.. Game changers in the making

Another day, another Blu update..

Looks like it was shot in Paris? if Exile shot that stuff he's talented, but we already knew that. Video is dope.

And Adult Swim x Flying Lotus Video: "Zodiac Shit"

Maaaaaan

PS: Peep Flying Lotus' rant about the Grammys

Haters are gonna hate... When we went to Pomona to film and interview Lil B the Based God The Pack's DJ showed me this video. It's shot during a show in Santa Barbara. The crowd is wild and I like that they use real live footage for a pretty slick result. The tune is catchy, Shout out to LIl B as well for doing his thang, that dude is a real rock star. He had a little Elvis thing going last time we saw him,

hahahah this is great, from Blu's upcoming No York album I'm guessing. This is the LA scene crackin' right here.

Watch out for the LA Stereo interview, dropping sooner than you think.

No major label would let that kind of video out... but this is from Decon, Alchemist's label. The video is by Jason Goldwatch, who also did Jay Elec's "Exhibit A". It's a humorous gorry horror 3 minute flick with strong drug and devil worshiping references and a slight reference to modern tehcnology (the one that connects us all together). It preludes Alchemist's & Oh No's new album "Gutter Water" (that you can pre-order on Itunes) dropping on 11/23.

The video is directed by Jerome D . From Tiron's latest project Mustard. Go Ronnie!