If interested, go check the first part of the post I wrote for Henry Jenkins' blog, the author of "Connvergence Culture: where old and new media collide" s. It's a result of my observations on the connection between the offline and online world as far as the LA hip hop scene is concerned. In this first part I talk about: 1.Spreading the love 2. Keeping it real 3.The Movement 4. Superheroes in hip hop etc. http://henryjenkins.org/2010/04/hip_hop_goes_transmedia_seven.html Comments are most welcome. Thanks